More returns.
Less volatility.
Clear direction.

We deliver data-driven investment signals straight to you. No financial advisor, no percentage taken from your portfolio. We do the research. You stay in control and make the trades in your accounts.

Explore Strategies See How It Works

Your money stays with you | No AUM fees | Simple flat subscription

Growth of $100,000 · 18yr Period +$851k vs S&P 500

AAR $1,562,315

S&P 500 $711,352

Starting 2007

Annual Return

AAR Strategy

vs

11.24%

S&P 500

Excess Return vs S&P 500

every year, compounding

Your Wealth Stays Intact

Less volatility means less stress.

The 2008 financial crisis and the 2020 COVID crash wiped out nearly half of S&P 500 investors' wealth in months. Our strategies stayed disciplined, sidestepping the deepest losses so your portfolio could keep compounding instead of spending years just recovering.

Learn More About Drawdown

Drawdown From Peak (2007–2026)

AAR Strategy

S&P 500

AAR max drawdown

vs -48.22% for S&P 500

Average recovery time

vs 52 weeks for S&P 500

Portfolio volatility

vs 15.7% for S&P 500

1

We do the research

Our quantitative models evaluate momentum, trend, and risk signals monthly, identifying the right position so you don’t have to.

2

You receive the signal

Each month we deliver a clear, actionable signal, exactly where to be positioned. No guesswork, no noise, no opinion.

3

You trade your own money

Your money never leaves your account. You make the trade when you’re ready. We provide the research, you stay in full control.

Where to begin

Two ways to invest with discipline

Whether you prefer hands-on control or research-backed signals delivered to you, we have an approach that fits.

Self-Directed

Free — build and test your own models

1

Build Your Model

Select your ETFs, set momentum lookback periods, and define allocation rules that match your investment thesis.

2

Backtest With Confidence

Run your strategy against historical data. Review performance metrics, drawdowns, and risk-adjusted returns with full transparency.

3

Follow Your Model

Receive systematic allocation signals each period based on your custom model. You control every parameter.

Pro & Premium

Research-Driven

Subscriber & Premium — signals delivered to you

1

Subscribe

Choose a plan and you're set. No model configuration, no setup. Our research team does the work.

2

Receive Our Signals

Get real-time trade alerts backed by our proprietary, systematic models. Read the research behind every signal and understand the reasoning.

3

Decide and Act

Review our insights, read the analysis, and decide whether to execute. You stay in control — we provide the research so you can act with confidence.

Pricing

Simple, transparent pricing

Start free. Upgrade when you need deeper research, real-time signals, or portfolio guidance.

Free

$0/mo

Build your own models with limited backtesting.

Coming Soon

Popular

Pro Signals

$49/mo

Real-time alerts and proprietary strategy access.

Coming Soon

Premium

$99/mo

Deep-dive breakdowns, strategy logic, and live sessions.

Coming Soon

View full pricing & feature comparison →

Getting Started

Latest Insights

Research, analysis, and market commentary from the Applied Alpha Research team.

Investing

From Backtest to Reality: Turning Signals Into Returns

Backtests are where most investment strategies look their best. You get clean curves, strong Sharpe ratios, and what looks like consistent outperformance. It’s easy to feel like you’ve found something...

Jonathan Farrell · Jul 8, 2026

Read article

More insights

Investing

Use Any Account — Even Your 401(k)

John B · Jun 1, 2026

Investing Psychology

Why Drawdown Matters: The Psychological and Financial Edge of Discipline

Jonathan Farrell · May 6, 2026

Browse all insights

More returns.
Less volatility.
Clear direction.